Strategic planning and Customer value

Key Strategic LessonsĀ 

  • In a turnaround situation, long-term is short-term and performance is cash
  • A key resource is management time
  • A good long-term strategy also requires a strong short-term financial position
  • Strategy formulation is painful
  • Not a single solution to business problems
  • No pure analytical solutions to business problems

4 Key Strategic Principles :

Selectivity & focus / Optimization of allocation of resources / Competitive advantage / Integrated effort.

Customer value

Customer Value as Economic Worth

Value is built into a product or service in the form of attributes and features

Value is the price that they are willing to pay

link untuk next week chapter 5